Dia Vente Jewellry took its recent new product launch to new levels, the street level. Sending  out six specially designed mobile jewelry stores to the streets of Mumbai, India, Dia Vente hopes to reach a younger urban customer base for it’s silver, steel, brass, copper and rubber jewelry designs.

The brainchild of Hemant Shah, the vans have been specially designed by India’s leading car designer Dilip Chhabria. Shah said at the launch that Chhabria’s reaction to the concept of mobile jewelry outlets was “Out of the world”.

The jewelry itself features cubic zircons, colored crystals, enamel and epoxy accents and retails for Rs 100 to  Rs 4,000 ($2.50 to $100). No more need to find a parking space to go shopping, just a parking space for the store itself.

This entry was posted on Friday, November 9th, 2007 at 2:42 pm and is filed under Jewelry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.