Well known jeweler Tiffany and Co. is suing eBay over a counterfeit merchandise claim and the case has just gone to trial. What this means if eBay loses is that the door could be swung open to similar cases and potentialy hurt eBay from a business standpoint. Tiffany is suing the auction site for hosting counterfeit merchandise, which makes up for about 73% of products listed as “Tiffany”. This is the first major trial on this particular question in the US and is being watched closely by lawyers who represent other luxury brands like Rolex. Rolex has successfully sued eBay over this issue in Germany. The best result of the trial for copyright holders would be for eBay to discontinue listings for certain brands. When buying over the eBay and unknown websites it is buyer beware indeed.

This entry was posted on Wednesday, January 9th, 2008 at 11:36 am and is filed under Jewelry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.